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Module 06 · SMS & 10DLC

SMS Terms & Conditions Generator

Generate the SMS terms and conditions page for your texting program: program description, frequency, rates, STOP and HELP, carrier liability and a link to your privacy policy.

Module 06 · SMS TERMS
Not legal advice. The documents cover what carriers and The Campaign Registry look for. They are a starting point for your own policy, not a substitute for a lawyer who knows your business and your state.

Exactly as registered with your EIN and in TCR

Message types

Leave blank to use your business name

Acme Dental Alerts: SMS Terms and Conditions

Effective date: October 28, 2026

1. Program description

The Acme Dental Alerts is operated by Acme Dental LLC. When you opt in, you agree to receive appointment reminders and marketing and promotional messages by text message at the mobile number you provided. Messages may be sent using an automatic telephone dialing system or other automated technology.

2. Consent and enrollment

You can enroll by submitting your mobile number through our website form and ticking the SMS consent box, or by texting our keyword to our number where that option is offered. By enrolling, you confirm that you are the account holder or have the account holder's permission, and that you are at least 18 years old.

Consent is not a condition of purchase.

3. Message frequency

Message frequency varies.

4. Cost

Msg & data rates may apply. Standard message and data rates from your mobile carrier apply to messages you send and receive. Check with your carrier for details of your plan.

5. Opting out

Reply STOP to any message to cancel at any time. After you send STOP, you will receive one final message confirming that you have been unsubscribed, and no further messages will be sent unless you opt in again. You can also opt out by contacting us using the details below.

6. Help and support

Reply HELP to any message for assistance, or contact us at privacy@acmedental.example.com or (555) 010-0100.

7. Carriers

Mobile carriers are not liable for delayed or undelivered messages. Delivery depends on your carrier and device, and we cannot guarantee that every message will be delivered.

8. Privacy

We handle your information as described in our Privacy Policy at https://acmedental.example.com/privacy. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

9. Changes and termination

We may change these terms or end the program at any time. Continued participation after a change means you accept the updated terms. We may also suspend or end your participation if you breach these terms.

10. Contact

Questions about the Acme Dental Alerts: Acme Dental LLC, 123 Main Street, Springfield, IL 62701. Email: privacy@acmedental.example.com. Phone: (555) 010-0100.

The required no-sharing sentence is always included in the SMS section.

Runs in your browser. Nothing you enter is uploaded.

Checklist

How to use the sms terms

  1. 01

    Enter the program name people will recognise, such as "Acme Dental Alerts", and your legal business name, contact email and phone.

  2. 02

    Tick the message types and set the frequency. These fill in the program description and the frequency section.

  3. 03

    Add the URL of your privacy policy. The terms link to it and repeat the no-sharing statement reviewers look for.

  4. 04

    Preview the ten sections, then download the page as .html to publish or as .txt to paste into your site builder.

  5. 05

    Link the terms from your sign-up form next to the privacy policy link, and paste the URL into your campaign registration.

Telemetry

How it works

SMS terms follow a conventional structure that carriers, platforms and the CTIA guidelines all recognise. The generator produces ten numbered sections in that order. Everything comes from the same inputs as the privacy policy generator, so the two documents agree with each other and with your consent disclosure.

1 Program description (who runs it, what is sent)

2 Consent and enrollment (how people join, age, consent is not a condition of purchase)

3 Message frequency

4 Cost ("Msg & data rates may apply")

5 Opting out (STOP, one confirmation, no further messages)

6 Help and support (HELP, contact details)

7 Carriers ("not liable for delayed or undelivered messages")

8 Privacy (link to the policy plus the no-sharing statement)

9 Changes and termination

10 Contact

Worked example

For the program "Acme Dental Alerts" run by Acme Dental LLC, sending appointment reminders and marketing messages, section 1 reads: "The Acme Dental Alerts is operated by Acme Dental LLC. When you opt in, you agree to receive appointment reminders and marketing and promotional messages by text message at the mobile number you provided. Messages may be sent using an automatic telephone dialing system or other automated technology."

Section 5 states that replying STOP cancels at any time, that one final confirmation message is sent and nothing after it. Section 7 contains the carrier liability sentence word for word, and section 8 links to the privacy policy URL you entered.

Why a texting program needs its own terms

Your general terms of service cover your products. SMS terms cover the texting relationship: what people agreed to receive, how often, what it might cost them, how they leave and who is responsible for delivery. Carriers expect every A2P 10DLC campaign to have published program terms, reviewers follow the link from your sign-up form to read them, and the CTIA Messaging Principles describe the same elements. A missing or thin terms page is a common reason for a rejection or a request for more information.

The generated document is deliberately short and plain. Reviewers scan for the elements, and customers rarely read beyond the STOP instructions. Ten numbered sections make both audiences happy.

The sentences that must be there

  • Frequency. "Message frequency varies" or a specific number per week or month. The terms, the disclosure and the privacy policy should all say the same thing.
  • Rates. "Msg & data rates may apply." This exact phrase or an equivalent is expected everywhere consent is discussed.
  • STOP. That replying STOP cancels at any time, that one confirmation is sent, and that no further messages follow unless the person opts in again.
  • HELP. That replying HELP gets assistance, plus an email or phone number for support.
  • Carrier liability. "Mobile carriers are not liable for delayed or undelivered messages." Carriers ask for this sentence specifically.
  • Privacy. A link to the privacy policy and the statement that mobile information is not shared with third parties for marketing.

Consent, enrollment and automated technology

Section 2 describes how people join (a website form with a consent checkbox, or a keyword texted to your number), confirms that they are the account holder or have permission, and sets a minimum age of 18. It also states that consent is not a condition of purchase. Section 1 mentions that messages may be sent using an automatic telephone dialing system, which is the standard disclosure for automated texting in the United States. If you send only by hand from a phone, you can remove that sentence, but most business texting platforms are automated.

Keeping the three documents consistent

Reviewers compare the disclosure on your form, the SMS section of your privacy policy and your terms. If the form says "up to 4 messages per month" and the terms say "frequency varies", expect a question. Because this generator and the privacy policy generator share the same inputs and engine, running both with the same values produces matching documents. The opt-in language generator uses the same frequency statements for the disclosure and the replies.

When you change the program later, say by adding marketing messages, update all three and the effective date on each. The downloads are easy to regenerate.

Publishing and linking the terms

Host the terms at a public URL on your domain, for example yoursite.com/sms-terms, and link it from the consent disclosure next to the privacy policy. The .html download is a complete page; the .txt download pastes cleanly into a page editor. Put the same URL into the terms field of your campaign registration and, if your platform asks for an opt-in screenshot, make sure the links are visible in it.

Before you submit, run the website compliance checker. It walks through the terms, the privacy policy, the form and the business details reviewers check, and produces a fix list for anything that is missing.

Mission briefing

Frequently asked questions

Q01 Do I need SMS terms if I already have terms of service?

You need the SMS elements somewhere reviewers can find them. Either publish a separate SMS terms page (simplest and what this tool produces) or add the ten sections as an "SMS program" section inside your existing terms and link to that section.

Q02 What is the carrier liability disclaimer and why is it required?

It is the sentence "Mobile carriers are not liable for delayed or undelivered messages." Carriers ask for it in program terms because delivery depends on networks and devices they do not fully control. The generator includes it in section 7.

Q03 Should the terms name the program or the business?

Both. The program name is what people see in confirmation messages ("Acme Dental Alerts"), and the legal business name tells reviewers who operates it. Leave the program name blank and the generator uses "[Business] SMS program".

Q04 Can I use the same terms for transactional and marketing messages?

Yes, as long as the message types section lists both and the consent section says consent is not a condition of purchase. Tick both kinds of messages and the generator writes the terms accordingly.

Q05 Where do the terms go in a 10DLC campaign registration?

Paste the public URL into the terms and conditions field of the campaign form, and quote the same URL in the message flow description next to the privacy policy URL. Reviewers open both links.

Q06 Is this legal advice?

No. The terms follow industry practice and carrier expectations in the United States. Have a lawyer review them for your business, especially if you operate in other countries or in a regulated industry.

SMS & A2P 10DLC cluster

Every SMS tool on ToolsOrbit is part of one kit for registering and running a compliant texting program. Here are the other 8 modules.

Runs in your browser. Nothing you enter is uploaded.

This tool runs entirely on your device. There is no server-side processing and no account. Last reviewed October 28, 2026. Read the disclaimer.